This disclosure relates to augmenting a physical object with overlay images. An overlay image may be selected to augment the appearance of the physical object. The overlay image may be selected from a repository based on the movement of the physical object. The overlay image may be selected based on whether the physical object is projected. Responsive to determining that the physical object is projected, a first overlay image is selected. The selected first overlay image may be presented over views of the physical object. Responsive to determining the physical object is being held by a user, a second overlay image is selected. The selected second overlay image may be presented over views of the physical object. The appearance of the physical object in a client computing device may be augmented by the selected overlay image.