Methods and devices for rendering graphics in a computer system include a graphical processing unit (GPU) with a flexible, dynamic, application-directed mechanism for varying the rate at which fragment shading is performed for rendering an image to a display. In particular, the described aspects allow different shading rates to be used for different regions of a primitive based on a new, interpolated shading rate parameter. In other words, the described aspects enable the GPU to change shading rates on-the-fly between different fragments of each primitive. Additionally, or independently, the GPU utilizes each respective shading rate parameter to determine how many sample positions to consider to be covered by the computed shaded output, e.g., the fragment color, thereby allowing the color sample to be shared across two or more pixels.