Techniques to facilitate modular deployment for an application associated with an industrial automation environment are disclosed herein. In at least one implementation, module availability information is received for the application transmitted from an application module registry server. The module availability information for the application is displayed, and a selection of module data to install into the application is received, which is selected from the module availability information for the application. Responsive to the selection of the module data, the module data is retrieved from the application module registry server, and the module data is installed into the application.