Disclosed are examples of systems, apparatus, methods and computer program products for presenting a property editor component in a web application builder framework. A database system maintains a database associated with a number of web application builder components, each with one or more attributes, for constructing web application components based on user input. The system receives a user request to generate a property editor component within the web application builder framework to include one or more user-defined property fields, each associated with a text label and configured to accept input. Based on the user request, a property editor component is generated and displayed, with the web application builder framework implementing the property editor component.