A retail store is comprised of a retail space having billboard paper with images of items and item codes for purchasing the items. The retail store further includes a pick area where physical items of the store are located. A device operated by a user scans the item codes and the item codes are communicated to a server for item information and item pricing. As item identifiers are moved to a cart depicted on the device by the user, the server communicates the item details to a display device in the pick area where corresponding items are picked for a transaction of the user in real time. When the user checks out and pays for the items in the cart, the user retrieves the bagged items for the transaction from a pickup drive-thru accessible from an external area of the retail store where the pick area is located.