In one embodiment, a method includes accessing multiple posts of an online social network, each post being associated with a first entity of the online social network. The method also includes generating multiple candidate keywords by extracting one or more n-grams from content of the accessed posts and calculating a rank for each candidate keyword. The method also includes storing one or more candidate keywords in association with the first entity, each stored candidate keyword having a calculated rank higher than a threshold rank and sending, to a second entity of the online social network, one or more suggested queries associated with the first entity for display on the client system, each suggested query comprising one or more of the stored candidate keywords associated with the first entity.