A battery packaging material of a first aspect identifiable from the outside has exceptional moldability, insulating properties, and reduced external appearance defects and seal defects. A battery packaging material of the second aspect identifiable has post-molding concealment and adhesion properties, exceptional electrolyte resistance and surface insulating properties. The battery packaging material of the first aspect includes a laminate of at least a base material, adhesive, metal and sealant layers sequentially laminated, at least one of the base material and adhesive layers includes a dye. The battery packaging material of the second aspect includes a laminate of at least a decorative, base material, metal and sealant layers sequentially laminated; the decorative layer has at least a first and second decorative layers from the base material layer side. The decorative layer includes coloring and matting agents. The resin ratio is at least 60% by mass for the first and second decorative layers.