Systems, methods, and computer-readable media are provided to assist a user to identify one or more businesses of interest. Individual selections of businesses by end users to retain information corresponding to the businesses may be facilitated. Collections of business information may be retained in a repository. Each end user may be classified into a set of categories based on attributes. A first end user may be matched to a first category. A first set of collection information associated with a first set of end users that correspond to the first category and the first location may be identified. A recommendation for the first end user may be determined based on the first set of collection information, the first category, and the first location.