- 专利标题: Apparatus and method for tagging media content and managing marketing
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申请号: US16020532申请日: 2018-06-27
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公开(公告)号: US10511894B2公开(公告)日: 2019-12-17
- 发明人: Linda Ann Roberts , E-Lee Chang , Ja-Young Sung , Natasha Barrett Schultz , Robert King
- 申请人: AT&T Intellectual Property I, L.P.
- 申请人地址: US GA Atlanta
- 专利权人: AT&T Intellectual Property I, L.P.
- 当前专利权人: AT&T Intellectual Property I, L.P.
- 当前专利权人地址: US GA Atlanta
- 代理机构: Guntin & Gust, PLC
- 代理商 Douglas Schnabel
- 主分类号: H04N7/10
- IPC分类号: H04N7/10 ; H04N7/025 ; H04N21/81 ; G06Q30/02 ; H04N21/44 ; H04N21/4788 ; H04N21/6543 ; H04N21/84 ; H04N21/435
摘要:
A method that incorporates teachings of the present disclosure may include, for example, transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, where the overlay can include a timeline corresponding to the presentation of the media content and receiving a first comment from a first set top box of the group of set top boxes, where the first comment is presentable with the overlay and the media content by the group of set top boxes. Additional steps can include receiving a tag generated at a first set top box during presentation of the media content, presenting the tag while the media content is presented, correlating the tag to a portion of the media content timeline and analyzing metadata associated with the portion of the timeline that is tagged to determine a first marketing parameter. Other embodiments are disclosed.
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