The transparent conductor includes a transparent resin substrate, a first metal oxide layer, a metal layer containing a silver alloy, and a second metal oxide layer in the order presented. The first metal oxide layer contains zinc oxide, indium oxide, and titanium oxide, and the content of SnO2 in the first metal oxide layer is 40 mol % or less with respect to the total of four components of zinc oxide, indium oxide, titanium oxide, and tin oxide in terms of ZnO, In2O3, TiO2, and SnO2, respectively. The second metal oxide layer contains the four components, and the content of SnO2 in the second metal oxide layer is 12 to 40 mol % with respect to the total of the four components in terms of ZnO, In2O3, TiO2, and SnO2, respectively.