In one embodiment, a method includes receiving a registration request from an application running on a client system. The registration request includes a messaging token associated with a message-distribution server. In response to the received registration request, the messaging token is registered to a user profile on a social-networking system. A push notification is generated for display at the client system. The push notification and the messaging token are sent to the message-distribution server, where the messaging token identifies the client system to the message-distribution server for delivery of the push notification.