An electronic device is provided. The electronic device includes a communication module configured to request from at least one peripheral electronic device to transmit device information, and to receive the device information from the at least one peripheral electronic device. The electronic device also includes a control module configured to analyze attributes of content using content information if a content providing event occurs, to analyze attributes of the at least one peripheral electronic device using the device information and the attributes of the electronic device, and to determine at least one target device to provide the content to a user, according to the result of analyzing the attributes of the content and the result of analyzing the attributes of the electronic device and the at least one peripheral electronic device.