Invention Grant
- Patent Title: Systems and methods for audience measurement
-
Application No.: US14140263Application Date: 2013-12-24
-
Publication No.: US10445769B2Publication Date: 2019-10-15
- Inventor: Raimundo Mirisola , Oliver Thomas Gaymond , Andras Orban , Reto Strobl
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06F16/335 ; G06F7/24 ; H04L29/06

Abstract:
To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.
Public/Granted literature
- US20150178769A1 SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT Public/Granted day:2015-06-25
Information query