In an approach for aggregating interests across a social network to influence search results by a user, a processor retrieves a set of product documents given a rating by social network connections of a user within a social network. A processor categorizes each product document of the set of product documents such that there is at least a first product category. A processor receives a search request for a product from the user. A processor determines that the product of the search request corresponds to the first product category. A processor presents a search result product based on ratings of product documents of the first product category.