The present disclosure provides a method, apparatus and terminal for exchanging a name card, which relates to mobile communication technologies. The method comprises: binding the contact client with a first Instant Messaging (IM) client through an associated account, the contact client comprising a contact; receiving a selecting signal for selecting at least one name card in the contact; sending the selected at least one name one name card to the first IM client binded with the contact client, the first IM client comprising a first user account, and the first user account having a friendship link; and sharing the selected at least one name card through the first user account with at least one second IM client in the friendship link.