A method (300) and apparatus (400) for three-dimensional television (3DTV) image adjustment includes loading (342, 344) default 2D-to-3D image setting values from a default settings memory to a user adjustment settings memory, annunciating (346) the default 2D-to-3D image setting values, receiving (361, 362) a 2D-to-3D image settings value adjustment, saving (370) the 2D-to-3D image settings value adjustment in the user adjustment settings memory, and applying (390) the 2D-to-3D image settings value adjustment to a 2D-to-3D converted image. These methods and apparatuses allow individual users to set 3DTV image settings to their personal preferences to compensate for brightness reductions caused by 3DTV glasses, depth perception sensitivities, and other image quality factors.