Techniques for online price matching are provided. A consumer submits a price offer to a network-based servicer for a product or service. The price offer is directed to or resolved to a specific brick-and-mortar store. The brick-and-mortar store determines whether the price offer can be matched and when it can be matched; a coupon redeemable by the consumer at the brick-and-mortar store is communicated to the consumer. The coupon permits the consumer to acquire the product or service at the price offer provided by an online retailer to the consumer.