Systems, methods, and non-transitory computer-readable media can determine saliency information describing one or more salient points of interest that appear during presentation of a content item, wherein the salient points of interest are predicted to be of interest to one or more users accessing the content item and embed the saliency information describing the salient points of interest into the content item, wherein the saliency information is capable of being processed during presentation of the content item to enhance the presentation of the content item.