A system is disclosed for multimedia multipoint real-time conferencing that includes a communication module to receive a request to share media content in a virtual room setting. The content may include an audio, a video, a text, or a HyperText Markup Language (HTML) code referencing a third-party resource. The system may further include a content encoder at the host website to create a data packet encapsulating the transport characteristics and the routing requirements and a multipoint router to share the content via the transport protocol in the real-time group conference associated with the users of the virtual room.