A method includes retrieving, by executing a scored content generator, a web content collection. The web content collection includes first metadata associated with the web content collection as a whole, content items, and second metadata associated with the content items. The second metadata also includes metrics characterizing (i) the content items and (ii) at least a portion of the web content collection. Executing a scored content generator, and based on the metrics, a content item performance score is calculated for each of the retrieved content items. Each content item performance score characterizes a level of user interaction with the content items. Data encapsulating the content item performance scores is provided to a first computing system.