The technology disclosed includes a method for initiating a web service through an action item within a post in a social media network. A request is received from a user for a post to a social network. The request includes a definition for an action-link-group, which comprises one or more action links. The post is created to include the action-link-group and is then uploaded to the network. Upon receiving a selection of an action link within the action-link-group, an action item associated with the action link is performed.