In order to reduce the power consumption of a receiving electronic device, received advertising beacons may be filtered so that the receiving electronic device selectively transitions from a power-saving mode to a normal operating mode. For example, the receiving electronic device may receive a beacon with advertising information for a transmitting electronic device. If the advertising information is changed relative to a previous version of the advertising information for the transmitting electronic device, the receiving electronic device may transition from the power-saving mode to the normal operating mode. In this way, the receiving electronic device may ‘wake up’ if it receives an advertisement that it wants to act on, such as advertisements for: file sharing, wireless streaming of information, proximity pairing and/or continuity of a user experience with an application when the user transitions from the transmitting electronic device to the receiving electronic device.