Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for contextual hotwords are disclosed. In one aspect, a method, during a boot process of a computing device, includes the actions of determining, by a computing device, a context associated with the computing device. The actions further include, based on the context associated with the computing device, determining a hotword. The actions further include, after determining the hotword, receiving audio data that corresponds to an utterance. The actions further include determining that the audio data includes the hotword. The actions further include, in response to determining that the audio data includes the hotword, performing an operation associated with the hotword.