A method for dynamically influencing the choice of a mobile network operator profile used by a user equipment connected to a telecommunications network includes: defining a plurality of trigger events and determining a switching probability for each trigger event, wherein the user equipment switches from the first mobile network operator profile to the second mobile network operator profile if the switching probability exceeds a predefined threshold. A switching related information is transmitted to the user equipment, the switching related information corresponding to information related to either a modification of the first mobile network operator profile, or to a modification of the second mobile network operator profile.