The present invention relates to an integrated process to convert crude oil into petrochemical products comprising crude oil distillation, dearomatization, ring opening, and olefins synthesis, which process comprises subjecting a hydrocarbon feed to dearomatization to produce a first stream enriched in aromatic hydrocarbons and naphthenic hydrocarbons and a second stream enriched in alkanes; subjecting a stream enriched in aromatic hydrocarbons and naphthenic hydrocarbons to ring opening to produce alkanes; and subjecting refinery unit-derived alkanes produced in the process to olefins synthesis. Furthermore, the present invention relates to a process installation to convert crude oil into petrochemical products comprising a crude distillation unit comprising an inlet for crude oil and at least one outlet for one or more of naphtha, kerosene and gasoil; a dearomatization unit comprising an inlet for a hydrocarbon feed to dearomatization, an outlet for a stream enriched in aromatic hydrocarbons and naphthenic hydrocarbons and a second stream enriched in alkanes; a ring opening unit comprising an inlet for aromatics and naphthenes produced by dearomatization and an outlet for alkanes; a unit for olefins synthesis comprising an inlet for alkanes and an outlet for olefins. The hydrocarbon feed subjected to dearomatization comprises one or more of naphtha, kerosene and gasoil produced by crude oil distillation in the process; and refinery unit-derived light-distillate and/or refinery unit-derived middle-distillate produced in the process. The process and the process installation of the present invention have an increased production of petrochemicals at the expense of the production of fuels and an improved ethylene yield.