A computer implemented method for filtering audience viewing of uniform resource locator (URL) data utilizing hashtags including: identifying a hashtag input by a first user; identifying at least one user preference of the first user, the at least one user preference related to data sharing preferences of the first user on an electronic platform; generating a uniform resource locator (URL) based on the identified hashtag and the identified at least one user preference of the first user; and using the URL, filtering data communication on the electronic platform, thereby displaying a privatized stream of data when the first user accesses the identified hashtag, the privatized stream of data accessible by a second user, the second user being authorized to view the privatized stream of data based on the data sharing preferences of the first user.