Provided is a personal content providing system for providing customized content according to a personalization context. The personal content providing system includes a context reader configured to receive a context beacon including the personalization context from one or more of a context terminal and a context tag, a content generation device configured to generate personal content, based on the personalization context, a content service device including a content output device that outputs the generated personal content, a local space switch configured to connect the context terminal, the context tag, the context reader, and the content service device which are disposed in a predetermined local space, and an infrastructure management device configured to manage the context terminal, the context tag, the context reader, and the content service device which are disposed in the predetermined local space.