Systems and methods are provided for quality of service over broadband networks. A network device performs a probe transaction over a tunnel of a broadband network. Based on the probe transaction, parameters are determined reflecting tunnel performance, and, based on the parameters, target transmit and receive rates are determined for data communications over the tunnel. Based on the target transmit and receive rates, data communications to and from a first node of the network are regulated. When the tunnel comprises a peered tunnel, the regulation of received data communications comprises performing a set rate transaction with a peer second node of the network (the set rate transaction establishes a rate for data transmitted over the tunnel by the peer second node to the first node). When the tunnel comprises a peerless tunnel, the regulation of received data communications comprises shaping data traffic received by the first node over the tunnel.