Invention Grant
- Patent Title: Advertisement selection by use of physical location behavior
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Application No.: US15595385Application Date: 2017-05-15
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Publication No.: US10176499B2Publication Date: 2019-01-08
- Inventor: Lisa Seacat Deluca , Jeremy A. Greenberger
- Applicant: INTERNATIONAL BUSINESS MACHINES CORPORATION
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Heslin Rothenberg Farley & Mesiti P.C.
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04N21/258

Abstract:
Methods, computer program products, and systems are presented. The methods include, for instance: generating a set of one or more candidate advertisement to be displayed on a device of a user. Each candidate advertisement may be respectively associated with a relevant zone in physical venues.
Public/Granted literature
- US20180330406A1 ADVERTISEMENT SELECTION BY USE OF PHYSICAL LOCATION BEHAVIOR Public/Granted day:2018-11-15
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