The cover for vehicle wheels comprises fixing means which allow said cover to be fixed to a rim of a tire and is characterized in that said fixing means comprise a plurality of protrusions, each one of which is associated with a fixing element, each fixing element preferably being housed in the interior of one of said protrusions. It allows mounting/removal (under pressure) of the plastic covers from the frontal part of the tire facilitating, to a large extent, the personalization of the wheel, after the sale of the vehicle, by means of simply interchanging the plastic covers by the end user and/or car dealership.