The disclosure discloses a data processing method and apparatus for counting webpage hits. The data processing method for counting webpage hits includes: a coordinate system of a monitored webpage is acquired; webpage hits are recorded by the coordinate system; hotspot regions on the webpage are determined according to the hits; and the number of determined hotspot regions are counted. By means of the disclosure, the problem in the relevant art that the webpage hits cannot be counted based on regions is solved, thereby achieving an effect of automatically counting the number of hit hotspot regions on the webpage.