An information processing apparatus according to an embodiment includes a service providing unit, a driving load determining unit, a service load determining unit, and a provision controller. The service providing unit provides one or more kinds of services in a vehicle. The driving load determining unit determines a driving load of a driver that is driving the vehicle. The service load determining unit determines a service load that is a load applied on the driver by a service provided by the service providing unit. The provision controller controls provision of the service on the basis of a total value of the driving load and the service load.