A vehicle regenerative braking control device is provided for a vehicle, which comprises wheels and a motor that brakes and drives the wheels. In this way, the vehicle travels by the motor driving the wheels, and brakes by applying a braking force to the wheels with a regenerative braking force of the motor. The vehicle regenerative braking control device comprises a vehicle controller configured to control the motor such that the regenerative braking force is to be decreased at a steady rate during a predetermined time before a state-of-charge of a battery used as a power source of the motor decreases to a level at which the regenerative braking force can no longer be generated as predetermined.