A fixing device includes: a fixing belt with no ends configured to stretch rotatably; a heating unit configured to heat the fixing belt; a fixing member disposed outside the fixing belt and configured to be in contact with the fixing belt by pressurizing; a pressing member disposed inside the fixing belt and configured to press the fixing member with the fixing belt involved; and a lubricant supply unit configured to supply a lubricant to the inner periphery of the fixing belt so as to supply the lubricant between the pressing member and the fixing belt, wherein the lubricant supply unit is disposed inside the fixing belt, configured to hold the lubricant, and includes a holding unit provided with a lubricant ejection port having a longitudinal shape and extending along a width direction of the fixing belt.