A method and an apparatus of matching an object to be displayed are disclosed. The method includes obtaining a plurality of search keywords and released product information and grouping each of the plurality of search keywords with the released product information to form a plurality of search keyword and released product information pairs, with each search keyword and released product information pair comprising a respective search keyword and the released product information; determining and matching a plurality of features for the plurality of search keyword and released product information pairs according to a constructed first decision tree; and determining respective correlation classes of the plurality of search keyword and released product information pairs based at least in part on a result of determining and matching of the plurality of features. The disclosed method and apparatus are able to accurately and conveniently determine a matching degree between a search keyword and released product information.