The utility model relates to equipment for continuous casting and rolling of copper-chromium-zirconium ternary alloy easy to oxidize. The primary launder comprises an upper section and a lower section; an upper pouring gate of the upper-section launder is connected with a liquid supply device; the lower pouring gate is connected with the upper pouring gate of the lower-section launder; the bottomof the upper sprue end of the lower-section launder is hinged to the rotating body through a hinge shaft; a lifting device is mounted on the rotating body; a lifting rod of the lifting device is hinged with the bottom of the lower-section launder; the rotating body can drive the lower-section launder to integrally and horizontally rotate; the lifting device can drive the lower pouring gate end ofthe lower-section launder to rotate up and down around the hinge shaft; a lower pouring gate of the lower-section runner is in butt joint with or separated from a flow receiving port of the alloy furnace, the alloy furnace is supported on the turnover mechanism and connected with an atmosphere protection device, a discharging port of the alloy furnace is in butt joint with an upper pouring gate ofthe second-stage runner after the alloy furnace is turned over, a lower pouring gate of the second-stage runner is connected with an upper pouring ladle of the casting machine, and alloy melt entersthe casting machine. And the continuous casting and rolling billet yield is large, the production efficiency and yield are high, and the components are stable.