The invention relates to an adaptive adjuster of LCD TV display quality and relative method, wherein said adjuster comprises LCD display module, one signal collector for collecting the brightness parameter of image, an image strengthen processing module, one CPU for analyzing the brightness information; the image strengthen processing module is connected to the CPU; the signal collector is connected to CPU; CPU controls the backlight source brightness adjusting port connected to the LCD display module. The invention checks the brightness area ratio of image to automatically decide to reduce the backlight brightness or not; the image strengthen processing module corrects the brightness and extends the black potential of dark area, to limit over brightness, etc. The invention can improve quality and save energy.