The method comprises: 1) using time division multiplexing (TDM) approach to divide the multimedia broadcast into multi channels that at least include one control channel and on data channel; 2) allocating one or more data channels for each frequency channel of the multimedia broadcast for use in transmitting the real-time multimedia data of each frequency channel; 3) the control message and program list are packaged into said control channel to transmit, and the header data, video data, audio data are packaged into said data channel of the corresponding frequency channel to transmit.