In order to transfer a coating material following an image from a carrier foil to the printing sheet, an adhesive coating material following the image is coated onto the printing sheet. Therefore in a coating mechanism (2), the carrier foil having a coating material following the image is passed through along the printing sheet pressing the carrier foil having the coating material following the image. Thus, the image is formed by sticking the coating material to a position of the adhesive. In order to improve function, simplify the apparatus and raise softness, an automatic adjusting bearing structure of a narrow foil roll of a transfer foil is preliminarily provided, wherein a drive device is arranged and is capable of coupling with part of the foil roll or being as a rotary drive mechanism of the foil roll to be communicated, wherein the drive device is arranged as one withdrawal scroll for transferring the foil to a transferring gap and for receiving the basically full specification foil roll, or as an element instead of the withdrawal scroll on a mounting position, in which the withdrawal scroll or the element instead of the withdrawal scroll can be frictionally engageably coupled with the part of the foil roll along the circumference.