The invention discloses an approach judgment method, device and apparatus aand a storage medium. The approach judgment method comprises the following steps: firstly, acquiring signal intensity and acquisition time of a plurality of acquisition points of a current user terminal; processing the signal intensity and the acquisition time of the plurality of acquisition points based on an action behavior model to obtain action behavior parameters; and finally, judging the approaching behavior or leaving behavior of the current user terminal based on the action behavior parameters. The algorithm adopted by the method is relatively simple, and the data processing amount is small. The algorithm is a local algorithm and does not need a network. The identity of a visitor can be automatically judgedby acquiring the wireless signal physical ID of the user terminal, for example, the access frequency of the user terminal is determined through address information, whether the visitor is a return customer or a new customer is determined, and the access frequency of the return customer does not need to be judged by people. Generally speaking, the response is quick, the delay is short, and the userexperience is good.