The embodiment of the invention provides a service processing method and device, equipment and a storage medium. The method comprises the following steps: receiving a service initiation request message sent by channel side equipment in response to a service trigger event, wherein the service response trigger event is an event that a service control in a content file released by content producer equipment is triggered; sending the service initiating request message to the content producer equipment; receiving an order request message sent by the content producer equipment; determining the channel party equipment corresponding to the order request message; obtaining a parameter value of a service parameter corresponding to the channel side equipment; and carrying the parameter value of the business parameter in the order request message, and sending the order request message to the channel party device. According to the method provided by the embodiment of the invention, the research anddevelopment burden of a content producer can be reduced, and the content publishing efficiency is improved.