The invention discloses an NBR rubber compound with high strength and ageing resistance and for a steel wire braided rubber pipe. The NBR rubber compound is prepared from, by weight, 33.5-39.5% of acrylonitrile-butadiene rubber, 46-55% of a reinforcing filling agent, 2-4% of a softening agent, 2-4% of an anti-ageing agent, 5-8% of a compounding agent and 2-4% of a vulcanization accelerator. The NBR rubber compound has good mechanical strength, hot oil resistance, low-temperature resistance, high-temperature resistance, good processability and physical and mechanical performance.