The invention provides a marketing activity management system and a management analysis method thereof. The system comprises a terminal device, a management end module, a data processing module and adatabase. The terminal equipment and the management end module are connected with the data processing module. The database is used for storing the backup data of the terminal equipment, the managementend module and the data processing module. The method comprises the following steps: S1, customizing an activity flow; 2, generate an active label; 3. Bury point of offline equipment; S4. data processing; S5. marketing effect analysis; in step S4, step S4 is included. 1. process tracking, S4-2. data Acquisition, S4 3. data cleaning and S4-4. data storage. The system and the method can plan or participate in activities for each end user, so that non-professional marketers can plan and monitor marketing activities, and realize accurate marketing, and the system and the method have strong universality. And the system has a management module, which can provide real-time and accurate data to managers, so that they can make scientific decisions according to the data.