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发明公开
CN109492159A 一种内容推送方法、内容推送装置及电子设备 无效 - 驳回

一种内容推送方法、内容推送装置及电子设备
摘要：
本申请公开了一种内容推送方法、内容推送装置、电子设备及计算机可读存储介质，其中，该内容推送方法包括：获取用户的用户数据；采集所述用户的用户行为；根据所述用户数据在内容库中筛选得到第一待推送内容集合；根据所述用户行为在内容库中筛选得到第二待推送内容集合；基于所述用户行为及所述用户数据的权重，对所述第一待推送内容集合及第二待推送内容集合中的各条内容进行评分；基于评分结果向所述用户推送所述第一待推送内容集合及所述第二待推送内容集合中的内容。本申请方案可一定程度上减轻后台运营人员对推送内容的人工干预，实现针对用户的个性化内容推送。
摘要（英）：

The invention discloses a content pushing method, a content pushing device, electronic equipment and a computer readable storage medium, and the method comprises the steps: obtaining user data of a user; collecting a user behavior of the user; screening in a content library according to the user data to obtain a first to-be-pushed content set; screening in a content library according to the user behavior to obtain a second to-be-pushed content set; scoring each piece of content in the first to-be-pushed content set and the second to-be-pushed content set based on the user behavior and the weight of the user data; and pushing contents in the first to-be-pushed content set and the second to-be-pushed content set to the user based on a scoring result. According to the scheme, manual intervention of background operators on the pushed content can be reduced to a certain extent, and personalized content pushing for the user is achieved.

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