Embodiments of the present application provide a service adjustment method, apparatus, and chip. A service in the method includes a basic characteristic that must be executed and an enhancement characteristic that must not be executed, and when the service is executed, the number of times the characteristic times out is counted. When the number of feature timeouts exceeds the preset threshold, reduce the number of enhanced features or reduce the enhanced feature specifications, so as to ensure that the basic features have enough resources to execute normally, and improve the business success execution rate and resource utilization.