Provided is an absorbent article configured such that a liquid-permeable sheet between a top sheet and an absorbent core has a colored region, and color due to absorbed bodily fluids in the colored region and the surrounding region is concealed, thereby improving the visibility of the colored region. An absorbent article wherein: there is a colored region (21) between a top sheet (13) and an absorbent core (11), said colored region (21) having a color that differs from that of the top sheet and being visible through the top sheet (13); there is a liquid-permeable substrate sheet between the top sheet (13) and the absorbent core (11), said substrate sheet including a fiber material; and there is a microparticle adhesion region (23) where non-absorbent and water-insoluble microparticles of a color different from the color of the colored region (21) have been adhered to the fiber material of the substrate sheet, with the average particle size of the microparticles being less than the average width of the fiber material of the substrate sheet. When the absorbent article is viewed in the thickness direction, the microparticle adhesion region (23) includes a region overlapping with both the colored region (21) and a surrounding region (22) that surrounds the colored region.