The invention provides an image analysis apparatus and an image analysis method. An image analysis apparatus includes an extraction section, an acquisition section, an exclusion section, and a recognition section. The extraction section extracts, from a target image, a text area including a character. The acquisition section acquires a predetermined target-object condition. The predetermined target-object condition defines a target object. The exclusion section searches for the target object in the text area and excludes the target object from a target of character recognition. The text area is extracted by the extraction section. The target object satisfies the predetermined target-object condition. The recognition section performs character recognition on the text area. The text area isan area from which the target object is excluded.