The embodiment of the invention discloses a method for generating a field transition animation, an electronic device and a computer storage medium, which are used for producing the field transition animation based on a user characteristic tag. The method comprises the following steps: determining each image element of the user according to each characteristic tag of the user, and taking the timestamp of each characteristic tag as the timestamp of each associated image element; generating user images at different time nodes according to each image element of the user and timestamps of each image element; according to the user image at different time nodes, generating the user transitional animation. The embodiment of the invention can generate the transitional field animation which changeswith time and is close to the user image for the user according to the characteristic labels of the user at different times, record the reading growth track of the user, meet the personalized requirements of the transitional field animation of the user, improve the visual experience of the user, and enrich the functions of the electronic reading application.