The invention provides a spark plug with an insulator which can improve voltage resistance in a high-temperature environment. The spark plug includes an insulator made from an alumina-based sintered body, and the insulator contains 90 to 98 wt % of an Al component in oxide equivalent. The insulator contains 1 to 5 wt % of an Si component, 0.1 to 1 wt % of an Mg component, 2 wt % or less of a Ca component, 0.3 to 6 wt % of a Ba component, and 0.11 to 5 wt % of a rare earth component, in oxide equivalent. In analysis using a scanning transmission electron microscope with a probe diameter of an electron beam set at 1 nm, Si and a rare earth element are detected at a crystal grain boundary having a thickness of 15 nm or less, and an alkaline earth metal at the crystal grain boundary is less than a detection limit.