The invention discloses a hair-pulling type functional bottom-middle-in-one texture decorative material, which comprises pure water, emulsion, bentonite, hydroxyethyl cellulose, lignocellulose, rutiletitanium pigment, filler, dodecyl alcohol ester, antifreeze agent, preservative, polycarboxylate dispersant, hydrophobic modified alkali swelling thickener, defoamer and pH regulator. In the invention, the type and the dosage of film-forming substance are studied, the elastic modified acrylic emulsion is adopted, and the high-efficiency auxiliary agent is added in the formula. Not only are sealing capability of a primer and texture decoration effect of a middle coating balanced, but also the construction process is simplified. The material also relates to a preparation method of the hair-pulling type functional bottom-middle-in-one texture decorative material.